You’re integrating social media into your overall digital marketing strategy, but you aren’t seeing the growth, sales or brand awareness you had expected. It’s easy to press post, but it isn’t necessarily easy to manage social platforms.
Here are three common social media mistakes that companies make and what you can do to fix them.
Problem: You aren’t responding to questions or comments on your social posts in a timely manner.
Solution: The fact that your brand or company has an active community is a huge milestone, but can create a serious issue if you or your team do not engage with the community you’re building. Leaving comments unanswered or messages unread for an extended period (24-28 hours, depending on the bandwidth of your team), can negatively impact not only sales but also the validity of your brand. Take the time to circle back to your content, answer questions and keep your community feeling involved and heard.
Problem: You aren’t posting regularly.
Solution: Make a schedule. Commit to posting 3-5 times a week. Choose set days. Plan. Post. Repeat. Utilize a free service like Hootsuite to schedule your content each week.
Problem: You’re lacking engagement on your content.
Solution: You’re posting regularly and you’re proud of the content you’re publishing on your social platforms, but your community doesn’t seem to be responding like you had hoped. This issue plagues all brands and companies from time to time. The custom solution can be quite detailed and may require a serious analysis of your entire marketing campaign. However, there are a few things you can do immediately to make a difference. Start by initiating the engagement yourself by commenting on thought leaders content that align with your mission, use hashtags that pertain to your community and try posting at different times throughout the day.