You’ve secured the handles, claimed the pages, gathered the content and are ready to post. You’ve selected relevant hashtags and have started to follow colleagues, thought leaders and the media. Your social media campaign has officially launched and you’re ready to watch the engagement start rolling in. A few weeks go by and then months and you haven’t noticed any change in the effectiveness of your social media campaign. Follower growth is stagnant while reach and engagement are minimum. What’s missing?
Posting on a regular basis is the key to social media success. Selecting a frequency and sticking with it can be a difficult commitment, but it is the single most important thing in launching new networks or reviving dormant platforms. Whether it’s 2 times a week or 20, posting consistently is key.
It is often hard to stay the course when it comes to social media strategy. Emails begin to stack up in your inbox, projects become priority and all of a sudden, it has been 3 weeks since your Instagram, Facebook or blogging audience has heard from you. Through our organizational tools and tips, social media strategy can become not only seamlessly integrated into your teams’ to-do list, but will actually become exciting!
It may be a simple tip, but it is one of the most important. Commit to a frequency and stick with it. Stability in your posting lets your audience know that you are a trusted brand that they can count on for excellent content and that you value their participation in your mission.