Email marketing is here to stay. If your organization isn’t utilizing consistent e-blast or newsletter communication, it’s time to select an email service and dive in. Create a template, brainstorm your latest announcements and select images that come together to produce an exciting opportunity to connect with your audience.
Keep reading to learn more about the 3 reasons why you should be using email marketing. But before you dive in, have you signed up for our e-blast yet?
Your email marketing should be optimized to meet people where they are, which is on their phone! Over half (about 53% to be exact) of all emails are opened via a mobile device*. Creating an e-blast or newsletter that is easily digested via a phone or tablet means capitalizing on the ease of use for your audience. The easier it is to read and understand your content, the more likely your audience is to follow your call to action.
2.) Create a Mini-Magazine for your Organization
Creating a compelling email template that you can fill with exciting updates about your organization allows you the opportunity to create your own mini-publication, much like a magazine or newspaper. E-blasts or newsletters can house photos, videos, gifs and more. This variety of content paired with traffic driving links allow your organization to tell a story. Be careful not to overcomplicate your template or content. High level topics presented in a clean and clear way are always your best bet.
3.) Exclusive Information
By encouraging your audience to subscribe to your email marketing list you are giving them a way to receive exclusive announcements and information before the general public. Fostering an email community that knows they will hear about updates first before anyone else builds a loyal relationship can ultimately help you achieve long term marketing goals.
Need a little help getting started? We highly recommend Mailchimp, a marketing automation platform and email marketing service. It’s the go-to service for Be Consulting.