Making the Most of Your Website

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Everyone has a website, but not everyone has an effective website. Creating a clear and easy to navigate experience on your website is crucial for nonprofits and mission-driven organizations. It is important that someone visiting your site gets a sense of who you are and what you’re looking to accomplish within seconds of landing.

Here are 3 things that you can do to maximize the potential of your website now.

1.) Collect Email Addresses

E-blasts are an essential tool to communicating with your audience. In order to continue to grow your community, collecting email addresses via your website is an excellent tool. Ensure that your website design has an option for people to join your newsletter.

2.) Blog

Display your blog in a prominent place along your website menu bar. Ensure that your blogs have a call to action that supports your mission.

3.) Utilize Styles of Content

Don’t stop at written word. Photos and videos can tell the story of your nonprofit in a powerful way. Mix up your website with several different styles of content.

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