Keeping up with the latest marketing trends can be a job all its own. It’s important to stay focused when implementing your digital marketing strategy which is why we recommend selecting a few manageable (and trending!) tactics.
Take a look below at 3 trends to start incorporating into your digital marketing plan now.
If you haven’t started experimenting with video as a key method to tell the story of your organization, start. Video is one of the most powerful and communicative tools available to highlight any announcement, event or call-to-action. It doesn’t matter if the video was shot in 5 seconds on your iPhone or 5 hours by a professional, the results of each can be incredibly beneficial. Video content is easily adaptable to be included in a newsletter, a blog, social media channels and more.
Utilize Your LinkedIn
LinkedIn can often be the forgotten platform for nonprofit marketing, but don’t let it slip through the cracks. Be sure to share your new blog posts, any announcements or relevant articles often. Your colleagues, peers and donors are all on the platform for professional development, so take advantage!
Many successful marketing strategies include some form of advertising, whether it is paid or earned. Social media platforms like Instagram make it easy to create an effective ad, as long as you are equipped with the correct content to articulate your message. Ad budget and demographics are also an important part of the equation, along with a strong call-to-action.