Keeping Content Fresh


So, you’ve gotten into a rhythm of creating content for your digital marketing strategy and you see that it’s starting to pay off. Congratulations! Now the real work begins. Keeping your community engaged and interested is the key to success, which means continuously producing fresh and unique content.

If you’ve found yourself in a content rut, you aren’t alone. Here are 3 ways to keep your content fresh and evolving.

1.) Relate to Current Events and Trending Topics

When in doubt, turn to the news for content ideas based on trending topics. Is there a particularly interesting article or new development that you can share your organizations opinion on? Or is there a relevant pop culture reference that could make for a fun meme? Utilizing an existing trend is a great way to keep your audience engaged.

2.) Team Spotlight

Your audience wants to get to know the people behind your organization or business. Spotlighting a team member on your digital marketing platforms is a way to give them a peak into day to day operations or even the hobbies of a familiar face.

3.) Change Your Post Time

If you aren’t able to immediately create a new perspective on your content, there are other variables that can have a fresh impact. By simply switching up the time of day that you choose to post you can have a completely different outcome on your engagement. You never know – posting content after 9 p.m. could increase the open rate of your e-blast or even sell a few more tickets to your upcoming event.


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