Keep Your Email Marketing on Track

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You know email marketing is important to your organization or business, but do you know how to keep it a priority to your growing community? Staying on track with your emails can keep you on target toward your goals!

Check out our three tips to keeping your email marketing database growing and communication on track.

1.) Be concise.

If you can authentically tell your community about your announcement in 5 words instead of 10, it can often lead to continued success for your email marketing. Keeping your communication short and sweet will hold the attention of your audience.

2.) Be consistent.

While your frequency should often be determined by the depth and importance of the information you have to share, maintaining a regular email marketing schedule is extremely important. If done correctly, your audience comes to expect communication at certain times which can help to minimize un-subscriptions.

3.) Create conversation.

Your email marketing should be a vessel to share all of the current announcements, events and calls-to-action for your organization or business. However, the best email marketing also creates engagement and conversation. Embed links, encourage discussions on social media posts and ask for feedback from your community on important projects.

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