1. Instagram Stories & Instagram Highlights
Stand out with interactive or moving Instagram Stories. Make sure to add these stories to your Instagram Highlights where applicable. Start off by creating highlight categories that make sense to your organization. Think: “Would I click this on another organization’s page?”
2. Use Carousel Posts Creatively
Carousel Posts are an easy and effective way to tell a story about your team or an event. Using multiple images allows you to give a more cohesive look at what your organization is accomplishing.
3. Start a Contest
This is an excellent way to have your followers engage on your profile while also bringing in new traffic. If you have tickets to an upcoming event or even branded swag, establish a set of rules, create a timeline and you’ll have people interacting on your Instagram in no time.
4. Try Something New
Videos, Boomerangs, and other motion graphics may seem intimidating to start, but they are a fun way for your audience to see your organization in action.