How to Craft the Perfect Caption


As if creating content for your social networks isn’t difficult enough, posting also requires creating an attention-grabbing caption. If you don’t consider yourself a great copywriter this can be a stressful process! Here are three tips to consider next time you find yourself stuck on exactly what to say to your community.

1.) Define your purpose.

What is your purpose of the post? What is your call-to-action? What are you offering or asking? Once you understand the desired outcome or response to the content, the copy comes much more easily.

2.) Spice it up.

The key to an effective caption is descriptive language. Be specific and have fun! Add buzzwords or phrases that make sense for the brand and mission of your organization.

3.) Be engaging.

Your caption should spark a conversation, ask your community a question or add to a larger discussion already in play. Create engagement on your content by initiating it yourself.

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