IGTV: 3 Things You Should Know

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In case you haven’t heard, Instagram has rolled out a pretty impressive feature called IGTV. This update allows creators to upload long-form video content directly to the IGTV app, which will also appear natively on the original Instagram platform. Here are 3 key things you need to know about IGTV:

1.) Videos can be up to 1 hour long.

The increased length of video content opens up a world of possibilities! Effective interviews, events and Q&A’s are all within reach.

2.) IGTV has channels.

Each creator on IGTV has a “channel” that features their long-form content. This feature will feel familiar to most users as YouTube also offers channels to each creator.

3.) The videos are vertical.

Since most people use Instagram on a mobile device, this is ideal for providing a full screen immersive experience.

 

 

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