Sometimes creating a plan for your marketing and social media efforts can seem almost impossible. It may feel as though it comes easily for other nonprofits or organizations, but there is one important piece to the marketing plan that they have in play: a proper foundation.
Before content creation, captions and engagement can become effective, you must identify who you are online. What do you sound like? Who are you speaking to? What is the personality of your organization? Answering these questions first makes your strategy much easier to plan and create. Knowing who and what your brand sounds like from a social media perspective can help you authentically speak to your goals.
It can be helpful to engage your board, staff and community for input regarding how to build your unique voice for social media. Once you find out how the mission of your organization translates to a personality, your social strategy will become instantly more effective.