We often find that our clients think they’re “doing it wrong” when it comes to utilizing Instagram as an effective marketing tool. After planning and creating their content, pressing post seems as if it’s the final step toward total and complete Instagram mastery. Once a few hours go by, the post loses steam and the engagement isn’t quite what was expected. We’ll let you in on a secret – pressing post is the beginning. The work really starts once the post is live.
In order to really reap the benefits of a well planned and executed Instagram post, it’s important to know that engagement is the goal. Don’t get too hung up on followers (although they can be important for specific goals – let us know if you’d like to learn more about followers in future blog posts!). Stay focused on creating a community where you are sparking conversation, replying to comments, and interacting with your own network. That’s where the true power of Instagram lies!