You’ve got your mission memorized and your pitch down pat. You know enough to articulate your passion to donors and volunteers alike, but your marketing is still falling flat. If you aren’t meeting the goals of your organization, it could be that you don’t know your own brand well enough.
Going beyond your mission statement is key to engaging with and growing your community.
Your organization goes beyond a tagline and colors within a logo. There are layers of personality, values, and traits that must be identified in order to market your mission effectively.
Ask yourself: How do you want the world to perceive the incredible work your nonprofit does everyday?
So, where to start?
If your organization was an actual person, ask yourself: Who would they be and why? Dig deep. The more you can personify your organization, the better. What are their hobbies and interests? What do they sound like? What are some of their go-to buzzwords?
It’s time to get going! Accept the challenge and dive deeper into your brand. We promise you’ll be rewarded with better marketing and even better results. Need help getting started? Let’s tackle your brand together. Email us now to chat about our Brand Voice Roadmap. Good luck!