Your company has a mission to inspire change, make a positive impact and leave your community a little better than you found it. We can help.
The digital marketing strategy for your brand should authentically reflect the vision and heart of your company. From the key messaging used throughout our website, social media, blogs and e-blasts to the images and video you produce to tell your story, the digital marketing should influence action from your community that sparks social change, a hope for a better future and strengthens human connection.
Whether you’re a 4 person team or a multi-office operation, if your internal departments aren’t communicating effectively for marketing success, it remains almost impossible to achieve your organization’s goal. We can provide the most comprehensive digital marketing roadmap to help you navigate communication with donors, sponsors, champions of your brand, partners and community.
Jessi Ford Bacon and Christina Edwards have each been advising socially conscious organizations on how to deliver their unique messaging through digital marketing for over 10 years. As co-founders of BOFCreative, a full-service social media marketing and PR agency in Atlanta, Jessi and Christina have been working together to create digital marketing success since 2011.
Jessi Ford Bacon, Founder
After a decade of experience in specialized PR and digital marketing, Jessi defines the perfect campaign as authentic, educational, and original. Skilled in executing effective communication, Jessi leads innovative content strategy and tactical storytelling to help brands inspiring social good achieve long-term success in growth and brand awareness. Jessi’s professional perspective coupled with a creative approach delivers a marketing strategy that aids in establishing a trustworthy brand. Jessi knows how to build bridges within a corporate team setting to create an internal marketing powerhouse.
Upon graduating with a B.A. in Journalism and a certification in event planning from Georgia State University, Jessi went on to work in entertainment and hospitality marketing, public relations for restaurants, corporate developments, non-profit events, festivals and more. Jessi’s biggest drive is to help companies dream big while maintaining their corporate integrity and culture. She lives in Atlanta with her husband and enjoys instructing indoor cycling classes in her spare time.
Christina Edwards, Founder
Christina is passionate about helping brands articulate their unique, mission-focused story and grow an engaged, loyal community. She understands what it takes to liaison between multiple departments, partners, stakeholders, and sponsors when auditing and implementing strategic campaigns. Christina leads operations and project management to develop opportunities for organizations that spark social change.
With over 15 years of marketing experience, Christina understands the importance of reporting, engagement, and analytics. She works with her clients to identify high-level goals, create marketing solutions and overcome any obstacles that are preventing each brand’s success. Her experience includes creating and implementing effective timelines, content concepting, and strategies that encompass all spectrums of digital marketing.
Prior to co-founding BOFCreative, Christina worked in the Atlanta Real Estate market. Born and raised in Atlanta, Christina studied in New York City at the Fashion Institute of Technology and Georgia State University, earning a B.A.S. in Art and a minor Business. She resides in intown Atlanta with her husband and son, and enjoys hopping on the BeltLine’s Eastside Trail on the weekends.